Article writing can be useful when you are using it as a promotional tool. You can use it to sell a product or to promote an idea. With the advent of the internet, article writing is becoming a very valuable way to communicate when promoting and marketing.
Information can be disseminated in many types of markets. In promotion there are two types:
Above the line. Media such as television, radio, internet, mobile phones and newspapers is direct. The consumer recognizes that the product is being promoted. The consumer recognizes that the product is being sold to them in a commercial or an advertisement.
Below the line promotion. This approach is more subtle and uses product placement, direct mail, trade shows and sponsorship. You will see this approach in movies and television shows. It is becoming more popular as the consumer is able to bypass watching commercials with new technology.
Below the line promotion is more appropriate when it comes to articles. When using article writing to promote a product it is important to keep it short and to the point. Try to stay within 250-500 words because it is important to remember that this is the information age and there is a plethora of information available to the average person. Make it interesting and concise. You must be able to explain what it is you are promoting and also make sure to mention key points. It seems like an impossible task but with some practice it will become second nature.
Information can be disseminated in many types of markets. In promotion there are two types:
Above the line. Media such as television, radio, internet, mobile phones and newspapers is direct. The consumer recognizes that the product is being promoted. The consumer recognizes that the product is being sold to them in a commercial or an advertisement.
Below the line promotion. This approach is more subtle and uses product placement, direct mail, trade shows and sponsorship. You will see this approach in movies and television shows. It is becoming more popular as the consumer is able to bypass watching commercials with new technology.
Below the line promotion is more appropriate when it comes to articles. When using article writing to promote a product it is important to keep it short and to the point. Try to stay within 250-500 words because it is important to remember that this is the information age and there is a plethora of information available to the average person. Make it interesting and concise. You must be able to explain what it is you are promoting and also make sure to mention key points. It seems like an impossible task but with some practice it will become second nature.
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Secret Article Weapon - Download your free ebook now.
Would you like to know more about the magical marketing techniques that have helped me to quit my day job? I have just completed my new ebook.
Secrets To Make Money Online - Download your free ebook now.
Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams
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